The dream was to be a soccer star. When this dream was crushed, Lennard Taylor had to reinvent himself and re-imagine his whole life. Walking around the streets of Europe, he was surrounded by art and fashion like he had never seen before. It was then that he realized that clothing didn’t have to be something that you just wore, it could be an artful expression of who you are and tell a story of how you live.

Lennard wanted to go to school but didn’t have a penny to his name so he did it the old-fashioned way – he apprenticed and listened to all the advice that anyone could give him.

This led to the creation of the Lennard Taylor Brand.

From street markets to pop-up stores, the Lennard Taylor brand began to grow.  After years of momentum, this hard work birthed his flagship boutique at 246 McDermot Avenue, where Lennard Taylor continued to grow his label.  The brand’s popularity grew further and further as he travelled across North America showing his one-of-a-kind designs and artwork.

“My creative process always starts with painting. I paint little characters and I create their story through art. I think about what they wear, what they look like, and who they are as a person. I take that story and bring it to my sewing machine where I begin to design the clothing that those characters would wear. All my designs are named after a specific person, because it’s that person who inspires me to create clothing that fits into their lifestyle and that they can wear every day.

I find inspiration through my clients. When I am creating a new piece, I always think about who is going to be wearing this piece. I ask myself, “Where are they going? What are they doing? Who are they seeing?” The answers to these questions lead me to create a garment that will fit into their everyday lifestyle and that they can wear for life.”